Since the creation of this" House" - founded 1990 in the 15-th century family pallazo in Florence-Lorenzo Villorensi has traced a revolutionary path in artistic perfumery. The fragrances refute the abused canons of conventional perfumery and strictly avoid the same commercial niche occupied niche occupied by mass-produced goods. Lorenzo Villoresi creates a number of "monothematic" fragrances as his personal interpretation of classic perfumery themes: Musk, Sandalo, Patchouli, Incensi, Spezie, Vetiver, Wild levender are all characterized by very complex formulas and a generous use of precious natural ingredients. More recently a new collection called "Fantasy Fragrances" was created. Here the creation is inspired by "olfactory visions" that recall exotic and dreaming worlds, atmospheres, landscapes like Piperum nigrum (the spice route), Teint de neige (the sophistticate beauty of the Belle Epoque), Dilmun (a Mesopotamian paradise), Yerbamate (an endless prairie with wild herbs and flowers). His fragrances are worn by the stars such as Madonna. High powered clients include Cherry Blair, the late Jackie Onassis. His scents are made from the finest ingredients and are complex and magnificant scents.